Monday, August 20, 2007

Winning New Business

Next wednesday night, August 29th, in Sydney I'll be speaking at Microsoft to buisness owners and developers on how to win new business. Craig Bailey organises a user group and invites speakers to come address his group on a range of topics. Go to www.sbtug.com for more details.

There is a lot of garbage written about branding, stategic marketing and aligning your vision to the vision of your clients. My session want address any of that. It will be focussed on what works when it comes to winning new business.

What doesn't work

  1. Sitting in your office looking at spreadsheets and waiting for customers to call you
  2. Spending time with poor collaborators (technical term for bullshitters)
  3. Procrastination or blaming others for a lack of new clients

What will I be talking about

  1. The power of effective networking and the S.M.I.L.E technique
  2. Specialisation - deeper knowledge versus wider- where is your expertise?
  3. Getting advancements from a meeting as opposed to continuations
  4. High NRG levels and why they are so important to winning new business
  5. Exceeding the client or potential clients expectations

Hope you can make it.

23 comments:

Gull said...

There's some wisdom here. A few spelling mistakes but with efficient use of time, that happens.

I like the term MEGAphone effect.

Keep it coming. And what was the name of that cafe? I'll keep clear myself!

Steve Herzberg said...

Thanks for the comments MEGA. Have you got a blog yet? I think with the type of work you are doing it would make very interesting reading. The cafe is on clovelly road in north randwick.I suggest avoid it at all costs.

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